Today’s companies are extra aggressive than ever and are continuously in search of new ideas to keep them forward of their rivals. You may take elective modules to the worth of 30 credits from an authorised list from different departments and the Institute of Management Studies, which may embrace Project Management, The Psychology of Marketing and Advertising, Assessment and Selection, Training, Coaching and Counselling. Digital Marketing (DM) and Social Media Marketing (SMM) are two areas of marketing that are rising, and the place there’s huge potential for future employment.
Your future working fields after obtaining a Master diploma are high management positions in Marketing and/or Sales – whether or not this is at agency degree, in major corporations or small and medium-sized enterprises or NGOs. You will study the significance of product administration and new products inside firms, practical approaches to product and innovation administration and the core principles of new product improvement. Our college students have blossomed in jobs as a consequence of our course’s in-depth research of administration, business and the worldwide market.
You’ll then analyse the marketing course of by a evaluate of the advertising mix rules i.e. the 4Ps (Product, Place, Promotion, Price). You will then discover the built-in advertising communication methods and the marketing communication combine in order to understand how the communication process occurs as in integration of methods, content and channel. In the last part of this section, you’ll look into digital marketing and social media marketing.
Whatever route you select, it provides you with the opportunity to establish a topic and industry of your alternative related to your specialist area of marketing, tailoring your diploma to enhance your employability to your ultimate chosen profession vacation spot. You will establish the importance and affect of efficient marketing, growing the skills and insights of a profitable marketing manager. We teach students how these factors take effect at native, nationwide and international levels upon the strategy, behaviour, administration and sustainability of organisations.
You’ll turn into educated in realizing how one can make an organization stand out from the competitors, developing modern brand and communications plans, while also developing abilities in digital advertising within the last stage of the course. The module covers matters akin to monetary statements analysis, budgeting, value-benefit evaluation, time value cash, investment appraisal, working capital management, sources of capital and selection of capital construction.