The Department of Management and Marketing is one of four departments throughout the Kemmy Business School. Students must study MKTG101 in Year 1. This 12 months-long module serves as an introduction to the speculation, instruments and strategies of Marketing, instructing you all of the foundational touch-factors of Marketing which shall be additional developed in detail and depth throughout your second and closing year. You will even research the roles of the consumer, employee, inanimate setting and technology within a services advertising and marketing context.
Students who’re extra thinking about math and finance would possibly consider a serious in Accounting , while those who love interacting with folks ought to consider a major in General Sales & Marketing or Hospitality Management There are many extra options to those fascinated within the Business field. You will research the marketing planning process and the way it helps the development of promoting strategies and tactics.
You can even examine the financial alternate systems and institutions that measure and facilitate international transactions and the dynamic interface between international locations and companies trying to conduct overseas enterprise actions. On our 4-year Marketing Management diploma you’ll undertake an industry placement and use that experience, mixed with tutorial concepts, to improve your understanding of management in practice. The focus of the primary part is to know what advertising and its position inside society.
During the module you’ll critically replicate in your time at University, and develop your information and understanding of management, as well as your consultancy and mission management skills. You will discover subject areas resembling: Business-to-Business Marketing, Relationship Marketing, Services Marketing, International Marketing, and Consumer Behaviour, to Advertising, Digital Marketing and Strategic Marketing Planning.
The Department of Management and Marketing fosters growth in both knowledge and wisdom in areas of Management and Marketing. This module provides you with a superb understanding of core advertising administration principles and the way these are utilized to consumers, industrial providers and organisations, both from a theoretical and a practical standpoint.