BA (Honours) Business Management (Marketing)

Today’s businesses are more aggressive than ever and are continually looking for new ideas to maintain them ahead of their rivals. Project administration combines a series of expertise, instruments and disciplines that assist guide people and organisations to effective outcomes. You will probably be uncovered to quite a lot of theories and real life case studies and will study to evaluate the strengths and weaknesses of marketing communication campaigns and create your own marketing communications plans.

The focus of your research might be on understanding the advertising philosophy that locations the customer at the centre of enterprise exercise. Then you will look into the measures that corporations ought to use in order to evaluate the performance of their advertising communications technique. Electing for the latter, he joined as a advertising manager for his household’s Trinity Group business. We educate students how these components take effect at local, national and worldwide ranges upon the strategy, behaviour, management and sustainability of marketingmanagement marketing

The module covers topics akin to financial statements evaluation, budgeting, value-benefit analysis, time worth money, funding appraisal, working capital administration, sources of capital and choice of capital structure. In the second half of the module, you may be introduced to foundational matters in advertising and marketing management. Year 2: Students select one area of specialization for the second year from the next choices: Accounting, General, Human Resource Management, and Marketing. The third part will look into marketing communications planning and evaluation.

BCUIC is part of the global Navitas Group, an internationally recognised education provider, and the partnership allows students to access the University’s services and companies and move seamlessly via to achieving a Bachelor’s diploma from Birmingham City University. There can also be the City Trading Room, which options state-of-the-art inventory market monitoring gear, conserving you updated with all the monetary comings and goings of the London Stock Exchange and Wall Street.

The relationships between demand era and management and the consequential operational implications for manufacturing and supply chain management are exposed to ensure you’ll totally understand the complexity of matching provide-side to demand-aspect requirements. This module integrates these varied ideas and challenges you to develop and apply your information and abilities in a chosen organisation marketing